On the morning of March 29, 2025, the Alumni Association of CUFE Business School and the Finance Club of CUFE Business School jointly carried out a unique alumni enterprise visit and exchange activity. At the event site, Hu Xianhe, an alumnus of the Class of 1998 majoring in International Business Management and the founder and CEO of Wukong Car Rental, delivered a speech on the theme of "The Development, Innovation and Entrepreneurship Insights of Wukong Car Rental", presenting a feast of knowledge to the alumni and current students. Combining his rich entrepreneurial experience, he shared the journey of Wukong Car Rental's continuous breakthroughs and innovations in the market competition, as well as the valuable experiences and profound insights during the entrepreneurship process.
Li Yuexin, Secretary of the Party Committee of CUFE Business School, Yang Zhongying, Deputy Secretary of the Party Committee, and Zhao Xun, a teacher from the Alumni Affairs Office of the Business School, attended the event, gathering together with the alumni and students to listen to this wonderful sharing. The event was presided over by Zhang Geng, President of the Alumni Association of CUFE Business School. Under his guidance, the on-site communication atmosphere was warm and interactive. This event not only deepened the emotional connection among the alumni and between the alumni and their alma mater, but also provided valuable references for career development and entrepreneurial inspiration for the current students.
A Thousand Sails Have Passed, Talking about the Glorious Past; Everything Is Renewed, Starting a New Journey.
In the business tide, there is such a pioneer, namely Hu Xianhe, an alumnus of the Class of 1998 of CUFE Business School and the Vice President of the Alumni Association of the Business School. Since graduating from CUFE in 2002, he has been deeply involved in the automotive industry without stopping. In 2014, with his keen business acumen and decisive action, Hu Xianhe founded Wukong Car Rental and embarked on an entrepreneurial journey full of challenges and opportunities. In this alumni enterprise visit and exchange activity, Alumnus Hu Xianhe shared his experience without reservation, conducting a comprehensive and profound experience sharing around several key dimensions.
1. Entrepreneurship Concept and Enterprise Overview
Hu Xianhe innovatively proposed the concept of "Directly Use a Car without Buying One", which directly hits the pain points of modern travel and is committed to creating an unprecedented convenient, efficient and economical travel mode. Under his leadership, the business territory of Wukong Car Rental has been continuously expanded, forming three core sectors: car rental, substitute car service, and enterprise services. With the car rental business as the foundation, the substitute car service and enterprise service businesses are developing rapidly like two wings taking off together, and the international business is also steadily advancing, gradually emerging in the global travel market.
2. Industry Development Trends and Related Pain Points
Since the rise of the car rental industry, it has gone through two development waves in 2014 and 2018. The market has been changing rapidly, and many enterprises have failed in the fierce competition. However, Wukong Car Rental has, with its excellent strategic vision and strong adaptability, become the only surviving car rental aggregation platform, witnessing the rise and fall of the industry all the way, having a profound insight into the pain points therein, and continuously groping forward in the face of challenges.
3. The Advantages of Wukong Car Rental
Abundant vehicle resources and comprehensive service guarantees are the foundation for Wukong Car Rental to gain a firm foothold in the market. Although the service maturity of the entire car rental industry still has room for improvement, Wukong Car Rental has established a good reputation among customers with its persistent adherence to quality and service. Its leading business department, Bailongma Substitute Car Service, focuses on high-quality substitute car services. With its excellent products and services, it has become a well-deserved ace product in the substitute car service field.
4. Sharing of Entrepreneurship Insights
Looking back on the entrepreneurial journey, Hu Xianhe has many emotions. He emphasized that "Choice is more important than effort, and a correct direction is above all else". In his view, following the trend of the times and accurately grasping the market trend are the primary prerequisites for entrepreneurial success. Only with a correct direction will the efforts not be in vain. At the same time, a good business strategy can enable an enterprise to keenly capture opportunities in the ever-changing market, and scientific management is the key support for improving the operational efficiency of the enterprise and ensuring its stable development.
Passing on the Torch and Upholding the Original Aspiration, Working Hand in Hand to Start a New Journey.
In this alumni enterprise visit and exchange activity, Professor Li Yuexin, Secretary of the Party Committee of CUFE Business School, and Alumnus Zhang Geng, President of the Alumni Association of the Business School, fully affirmed Alumnus Hu Xianhe's experience sharing. They both expressed their best wishes for the future development of Wukong Car Rental, hoping that Wukong Car Rental can continue to make breakthroughs on the existing basis and reach new heights. At the same time, they also sent a message to the students present, hoping that they can take Alumnus Hu Xianhe as an example, draw on the strength of his entrepreneurial spirit, and strive hard on their future career paths to open up a vast world of their own.
Enlightening Wisdom with Wonderful Answers, Promoting Growth through Communication and Interaction.
The atmosphere was warm during the communication session. The alumni, current teachers and students actively asked questions, raising questions around many aspects such as entrepreneurship and industry development. Combining his rich entrepreneurial experience and profound industry experience, Alumnus Hu Xianhe patiently and meticulously answered each question one by one. He encouraged the students to bravely pursue their entrepreneurial dreams with his own experience, and at the same time, he emphasized that on the entrepreneurial path, the accurate choice of direction, reasonable and effective business strategies, and attention to management details are of vital importance, and these factors will directly affect the success or failure of entrepreneurship.
Gaining Insight into New Industry Trends, Working Hand in Hand to Write a New Chapter.
Through this visit activity, the teachers, students and alumni have gained a deeper understanding of the current situation and future development trends of the car rental industry. Against the backdrop of the rapid development of science and technology and the continuous progress of society, the car rental industry is breeding infinite development opportunities. Wukong Car Rental also stated that it will always adhere to the entrepreneurial concept of "Directly Use a Car without Buying One", continue to innovate, continuously improve its business model, and contribute to the development of the industry. And CUFE Business School will, as always, pay attention to the development of alumni enterprises, build more communication and cooperation platforms, and promote in-depth cooperation among the alumni, their alma mater and alumni enterprises, working hand in hand to create a better future.
"Elite talents are nurtured in the CUFE. Alumni entrepreneurship writes a new chapter. Wukong Car Rental rides forward on the road. The grand future lies ahead."
