In 2025, Shaanxi Province will fully implement the comprehensive reform of college entrance examination, in order to better understand the reform of college entrance examination in Shaanxi Province and the overall situation of students, strengthen communication and exchanges with high-quality students in high schools in Shaanxi Province, and do a good job of recruitment publicity after the new college entrance examination in Shaanxi Province. From March 10 to 12, Vice President Professor Li Jianjun led the team; Li Yuexin, head of Shaanxi Recruitment Publicity Group and Secretary of the Party Committee of the Business School; Geng Hui, Deputy director of Student Affairs Office and director of Undergraduate Admissions Office; Yang Zhongying, deputy leader of Shaanxi Recruitment Publicity Group and deputy secretary of the Party Committee of the Business School; Gao Yongling, director of Industry-Education Integration Project of the Business School and professor of Supply Chain and Operation Management Department; Wang Huiting, the liaison officer of Shaanxi Recruitment Publicity Group and secretary of the Youth League Committee of the Business School, went to Xi 'an, Shaanxi Province, visited the Shaanxi Provincial Education Examination Institute, signed an agreement with Xi 'an Middle School of Shaanxi Province on the construction of high-quality student base, and went to Gaoxin No. 1 Middle School, affiliated Middle School of Northwestern Polytechnical University, and Tieyi Middle School to carry out a symposium and enrollment information session.
Vice President Professor Li Jianjun led a team to visit the Shaanxi Provincial Education Examination Institute on the afternoon of October 10. Xin Hua, president of Shaanxi Provincial Education Examination Institute, presided over the symposium. Xin Hua extended a warm welcome to Li Jianjun and his delegation on behalf of the Examination Institute, and thanked Central University of Finance and Economics for its long-term support and help to the education reform and development of Shaanxi Province. He introduced the current situation of the college entrance examination reform of Shaanxi Province and the overall student source in detail, and put forward the expectation of deepening cooperation in promoting the convergence of middle and large education and personnel training. On behalf of the university, Li Jianjun thanked the College for its long-term support for undergraduate enrollment, introduced the university's enrollment work of Shaanxi students, as well as the study and employment situation in the school, and focused on how to better carry out enrollment publicity in Shaanxi and communicate with high schools more effectively. Li Jianjun pointed out that education should focus on the long-term, and the red gene of CUFE is in line with the deep historical heritage of Shaanxi Province. He hoped that the examination Institute could build a platform to further promote CUFE, strengthen the interaction and exchanges with senior high schools, continuously deepen the all-round cooperation between CUFE and the Examination Institute and local high schools, help Shaanxi students choose CUFE, and make positive contributions to the construction of a powerful education country. Participants from both sides had an in-depth discussion on the enrollment policy, publicity methods and hot issues concerned by students and parents under the background of the new college entrance examination reform.
On the same day, Vice President Professor Li Jianjun and his delegation also visited the alumni representatives in Shaanxi. Wei Yuanqing, president of Shaanxi Alumni Liaison Office of Central University of Finance and Economics Alumni Association, and other nearly ten alumni attended the symposium and made full exchanges. Vice President Professor Li Jianjun introduced the development of the university to the alumni. He said that alumni are an important business card of the university and the inhertors of the university culture. Shaanxi Alumni Liaison Office has played an important role in uniting the alumni of the university in Shaanxi, and he hopes to continue to pay attention to and participate in the development of the university in the future. Vice President Professor Li Jianjun kindly cared about the development of alumni in Shaanxi, he said that the Alma mater will continue to improve the alumni service system and service platform to help the development of alumni and create a better future.
On the afternoon of the 11th, led by Li Yuexin, secretary of the Party Committee of the Business School, Shaanxi recruitment publicity Group went to Xi 'an Middle School in Shaanxi Province to carry out the signing ceremony of "Central University of Finance and Economics Quality Student Base". Xi 'an Middle School Vice President Xue Dangpeng, Director of Teaching Lu Duo, Deputy Director Wang Li and Director of International Department An Xiuping attended the awarding ceremony, which was presided over by Director of Teaching Lu Duo. On behalf of our school, Li Yuexin signed the "Agreement on the Construction of Student Base of Central University of Finance and Economics" with the middle school and awarded the license. The publicity team had an in-depth understanding of the school history and student origin of Xi 'an Middle School, and introduced the basic situation of our school and the enrollment situation in Shaanxi Province in 2024 to the leaders of the school. The two sides fully exchanged views on strengthening cooperation, promoting each other and jointly building a bridge between basic education and higher education.
In the recruitment speech, Gao Yongling, professor of Supply chain and Operations Management Department of the Business School, led the students to "Enter the new business". Mr. Gao introduced the concept, connotation and frontier development trend of the new business, and led the professors and students to appreciate the infinite possibilities brought by the deep integration of big data, artificial intelligence and traditional business, so that everyone had a more comprehensive and profound understanding of business education in the new era. Subsequently, Geng Hui, director of the Office of Undergraduate Admissions, with the title of "Finance and Economics Serving the Country - a Different path to Growth", used fresh cases and detailed data to tell how the alumni and seniors of CUFE contributed to the national economic construction in their respective positions with solid professional knowledge and the ideal belief of "finance and economics serving the country".
On the morning of the 12th, the Shaanxi recruitment publicity team went to Gaoxin No. 1 Middle School to have a discussion and exchange with the vice president of Gaoxin No. 1 Middle School Li Xiang and the deputy director of the Teaching Office Zhang Lei, to understand the overall situation after the reform of the college entrance examination, and to introduce the characteristics and advantages of our school and the enrollment policy. The recruitment publicity group also carried out recruitment propaganda for the students of No. 1 High School, starting with the financial knowledge in life, and comprehensively demonstrated the school-running characteristics, disciplinary advantages, talent training mode and colorful campus life of our school to the students.
On the afternoon of the 12th, the Shaanxi recruitment publicity team went to the High School affiliated to Northwestern Polytechnical University and Xi 'an Tieyi Middle School to visit and investigate. The members of the recruitment publicity team talked with Li Ye, Vice president of the High School affiliated to Northwestern Polytechnical University, Meng Zhaobo, director of the Academic Affairs Office, Ma Ning, Assistant Principal of Xi 'an Tieyi High School, and Li Bo, deputy director of the Academic Affairs Office, one by one, to understand the overall student situation of the two schools in detail, and listen to the suggestions of the two schools on the recruitment publicity work of CUFE in Shaanxi. Li Yuexin, the leader of the Shaanxi Recruitment Publicity Team, thanked the two middle schools on behalf of the university for their long-term support and help for the recruitment publicity of CUFE, introduced the school-running characteristics of CUFE and the important role of financial and economic management talents in the national economic and social construction, and earnestly hoped that the middle school would continue to provide excellent students for CUFE. Yang Zhongying, deputy leader of Shaanxi Recruitment Publicity Group, introduced the learning and development of students from the two schools in CUFE, fully affirmed the quality of students, and hoped that the two schools would give full play to the role of high-quality students from CUFE and jointly train more outstanding talents.
This visit and publicity activity aims to strengthen the connection between CUFE and key middle schools, open up the middle and large schools, and lay a solid foundation for attracting high-quality students in the future.
