Prof. Zhu Fei, Deputy Director of the MBA Education Centre and Vice Dean of CUFE Business School, was invited to lead a team to attend the 2025 global annual conference of the Association of MBAs (AMBA) and the Business Graduates Association (BGA), held in Berlin, Germany from May 19th to 21st. Also in attendance were Kong Weiming, Director of MBA Student Affairs and Career Development, and Prof. Guo Xin from the MBA Teaching Management Department. The conference gathered deans of top business schools worldwide, academic leaders, and industry experts to explore the innovative development of business education in the AI era and its future direction. Prof. Zhu Fei represented CUFE Business School to share the π-shaped talent development philosophy and model of CUFE MBA at the China Business School Special Session of the conference and had extensive exchanges and discussions with representatives of other business schools on the topic.
CUFE Business School formally proposed the π-shaped MBA talent competency model and development mode in 2023. This model aims to cultivate MBA students' value creation ability and career adaptability in the digital age. It emphasizes developing students' comprehensive business management skills while enhancing their digital leadership and financial management expertise. This unique initiative has received positive feedback from CUFE MBA applicants, students, and alumni, and has been emulated by peer institutions.
The three-day conference featured 14 key topics, including AI-driven business education, new leadership models, deep - tech business processes, sustainability, and new graduate career developments, as well as diversified development models such as China's new development, new Eurasian strategies, and new Latin American models. Through keynote speeches and group discussions, experts and scholars from around the world shared their latest research findings and practical experiences. Kong Weiming and Prof. Guo Xin participated in the entire conference and related seminars, engaging in in - depth exchanges with representatives from global business schools to broaden their vision on MBA program operations.
During the conference, a certification award ceremony was held for newly accredited institutions. Prof. Zhu Fei received the certificate for CUFE Business School's third AMBA reaccreditation and first BGA accreditation. He also took a commemorative photo with AMBA and BGA International Accreditation Advisory Committee Chief Executive Andrew Main Wilson and Committee Chair Prof. Steef van de Velde.
The global annual conference of the Association of MBAs (AMBA) and the Business Graduates Association (BGA) is one of the most influential international conferences in the field of business education. CUFE's participation showcased the achievements of its business education, laid the groundwork for future reaccreditation, and enhanced its international influence and academic discourse power. Through in - depth participation in specialized seminars, the university gained insights into global business education trends, learned from benchmark institutions' curriculum reforms and industry - university cooperation experiences, and optimized its industry - education development model. The conference also expanded CUFE's international cooperation network, promoted the implementation of international exchange programs, and strengthened its ability to offer internationalized education. By gaining access to global alumni networks and employment resources, CUFE has significantly boosted the appeal of its business programs, competitiveness in enrollment, and graduate employability. In summary, this conference participation is a key driver of CUFE's international development in business education, promising strategic resource acquisition in the short term and a virtuous cycle of "accreditation—reputation—resources" in the long term.
